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Founding Partner

David Miles

David Miles, 30 years FMCG retail and manufacturing experience, across food and non-food. Spent his last 14 years at Asda as Commercial Director, before setting up his own consultancy and taking an interim position at Morrisons. Working on supplier relationship strategy and buyer training.

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Founding Partner

Ged Futter

Ged Futter, former senior buyer at Asda, who has trained more than 200 suppliers on GSCOP since departing Asda in 2014.

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Founding Partner

Dom Burch

Dom Burch, 17 years experience managing the reputations of some of the UK’s biggest brands including Green Flag, Direct Line. Spent his last 14 years at Asda in a variety of marketing and communications roles, including head of PR, head of social media, and senior director for marketing innovation and new revenue. Left Asda in July 2016 to set up his own consultancy.

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Founding Partner

Alistair Maiden

Alistair Maiden, former head of contracts at Asda. Alistair wrote Asda’s and Morrisons’ Supply Agreements. He is one of the most experienced GSCOP lawyers in the UK with having spent nearly six delivering Gscop training, legal advice and dispute resolution.

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